This course will examine the factors which film/video exhibitors work with when bringing media works to an audience: the programming, the environment, the inclusion of adjacency events (for example, panels, speakers, live musical performance), technical and social issues, and the role of the audience. We will explore traditional and non-traditional forms of programming and exhibition, examine how technology has changed the role of both the viewer and audience and also get up close and personal with local bay area film events and programmers.
The class will also take a hands-on approach to putting on a film event and serve as the producers of the Film Previews and Film Finals 2010. Special attention will be paid to practical aspects of marketing and publicity, press releases, event coordination, and community outreach and promotion.
Instructor: Kirthi Nath
Place: Fine Arts 438
Day: Friday
Time: 9:10 AM – 11:55 AM
Contact: kirthifilm@gmail.com
Office Hours by appointment
* Reading Assignments and Week by Week Curriculum Forthcoming*
Assignments (Subject to modification based on needs of Film Finals)
Curating Experience: Curate 2 experiences
When curating, it is important for the programmer to think about the audience and consider what kind of experience the audience will have. Will the audience be a viewer, a participant, somewhere in between? And what role do you take as the programmer- are you a guide, an essayist, a facilitator, a participant? Pay special attention to how you present the curation and in what order you present the elements.
Post on Blog. Detailed Guidelines.
Due February 4, 2010 present in class February 5, 2010
Curate an online shorts program of 7 short videos from pre-determined selects (given by the instructor). You will decide how you want to curate the shorts- topically, by genre, niche, thematically, aesthetically etc. For your program, write program notes (1 paragraph) and 1-2 sentences for each film (If appropriate you can use the filmmakers notes/what is online, or rewrite as needed) and an curator statement (2-4 sentences). Detailed Guidelines.
Assigned Feb 19, Due (Present) March 5
Interview a film/video curator or other film related professional: 5-15 minutes. (Groups of 2 or solo?)
Interview either a curator or someone who does a film festival related job (sponsorship, publicity/marketing, print traffic, technical venue operations,volunteer coordinator, web master, development, distribution) and find out more about their job (tasks, what they do, how this relates with other film festival jobs and needs), ideas for best practices, challenges and triumphs and prior experience that led them to this path.
Make an audio and/or video short recording of this. Post on the blog, with a brief bio of the person you interviewed. Pay attention to the technical as well as the content, as this is all part of presentation. You may get help with operating the technical equipment, but you must be the interviewer. We will definitely post this on our blog, we may or may not use this in the final event.
You can do this on your own, or with another class member.
Note: Multiple Due Dates
- Choice your film festival professional: Make appointment, Research their experience, Brainstorm questions and what you want to find out in the interview, and what would be interesting for others to hear about this curator. Due March 5, 2010
- Draft of questions- Review with Kirthi Due March 12, 2010
- Interview (audio and/or video), edit if needed, post on blog, Due April 16, 2010
Screening Critique
One blog entries: Critiques of a public screening/media event. Students are required to attend an event, collect and include any online or print publicity material and program notes (and scan/photograph for the blog post) from the screening, and add any relevant links to the blog entry. Write a critique of the event evaluating the quality and success of the program in terms of content, technical issues, physical space, attendance, audience response and any other pertinent issues. Be open-minded and creative in your critical approach, just as you would be if you had been responsible for curating and producing the program yourself. A list of suggested venues and screenings available upon request. It is preferable for this event to be shorts program of some sort! 800 word count max! NOTE write this like a review, the audience being people interested in film. Be playful in your writing style.
Due April 30, 2010
ONGOING: All students are required to participate fully in the production Film Previews (May 10 and 11, 2010), Tally votes (Time TBD) Film Finals Tech Run (May 14 time TBD) and Film Finals ( May 14, 2010 ALL DAY).
This is the hands-on component to the class and we will integrate this portion of the class starting class one!
Sub committees will be formed and handle all aspects assigned to your committee to make sure the Film Previews and Film Finals is a successful event. Committees are not limited to but may include: Programming, Publicity/Marketing/ Outreach, Sponsorship, Print Traffic, Media Crew (trailers, blog, archiving event), Executive Event Planning Committee etc. We will flesh out the committees and responsibilities as a class.
Attendance is required and mandatory at the Film Previews and Film Finals.
Unexplained and/or recurrent absences will definitely result in a lower final grade outright. (as if this was a real job you’d be fired).
Note: this is the hands-on component of the class and we will integrate this portion of the class starting class one!
GRADING BREAKDOWN
Curating Experience 5 %
Interview with a Curator (groups of 2) 10%
Curating a Shorts Program (group project, group # ?) 5 %
Screening Critique/Blog 5 %
Attendance and participation in Seminar and Class Discussions 20%
Attendance and participation in Production Committees (Film Finals) 55%
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Class Breakdown At-a-Glance (Week by Week Detailed in Blog Updates)
- Jan 29: Intro to Class, (Curating Experience Assigned)
- Feb 6: Curating Experience DUE, Break Into Committees, Brainstorm Themes, Trailer Lesson
- Feb 12: Brainstorm for Film Finals Event
(No class Feb 19- holiday)
- Feb 26: GUEST SPEAKER: Chi-Hui Yang (SFIAAFF, Flaherty), Film Finals Update, (Curating Shorts Program Assigned, Event Research Assigned, Interview Assigned- start looking)
- March 5: GUEST SPEAKER: LUNA Fest Programmers Brooke Golden and Suzy Starke German, Curating Shorts Program DUE, Curate Shorts Program DUE, Interview with Curator- Research DUE, Film Finals Research DUE.
- March 12: Questions with Curator DUE, Shorts Program Assignment Critique, Film Finals Update
- March 19: Field Trip to San Francisco Arts Commission Panel + Work Time.
- March 26: GUEST SPEAKER Anita Monga, SFAC reflections, Film Finals Update
* (No class April 2, spring break)
- April 9: NO CLASS bc KN out of town, time to work on Film Finals/Preview Prep and Assignments
- April 16: GUEST SPEAKERS: Ivan Jaigirdar and Anuj Vaidya (3rdi), Interview with Curator DUE.
- April 23:
- April 30:
- May 7- no speaker prep event
- May 11, May 12- Film Previews
- May 13 Film Animation Event (attendance optional)
- May 14 Film Finals (attendance and participation mandatory)
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